Chicken Fry Epidemic

I went to Burger King today to purchase a meal of their famous chicken fries for my younger sister. I pulled up to order and realized they were sold out. I bought her some nuggets instead, and asked the employee at the window why they had run out of chicken fries. She stated that the corporate office did not order enough from the distributor. They had only received two shipments and those two shipments were supposed to last until November.

The company has underestimated the demand for chicken fries, yet I still see ads, commercials, and hear radio commercials telling the world that chicken fries are back. There must have been a better way to decide how many chicken fries to ship and to which cities to send them too. Maybe a quick questionnaire or a survey customers could do while waiting for their food. It seems that you must understand the demand for a product before you can supply it to the world.